Crafting Experiences with

Purpose and Power

We empower visionary brands by crafting elevated, scalable, and culturally resonant experiences that drive engagement, amplify identity, and spark measurable impact. We exist to bring big ideas to life—beautifully and boldly.

Our Story

Crown + Scale Collective was born out of a love for creating moments that matter—where creativity meets strategy, and big ideas become unforgettable experiences.

The name itself carries our DNA: “Crown” is a nod to our founder Tiara (yes, like a crown!), but it also symbolizes the polished, top-tier creativity, flawless attention to detail, and beautiful execution we bring to every project.

“Scale” reflects both her Libra nature—always finding the balance—and our team’s ability to transform bold visions into real, impactful experiences. Whether it’s scaling a small idea to fit the perfect budget or building a foundation for long-term growth, we know how to make it happen without losing the magic.

At Crown + Scale, we’re more than just event planners. We’re experiential architects, culture shapers, and collaboration enthusiasts. From intimate gatherings to large-scale conferences, we thrive on creating spaces where connection, creativity, and culture collide.

As Founder of Crown + Scale Collective, Tiara Jackson is a bold and visionary event strategist who leads with creativity and purpose, designing experiences that empower communities and amplify impact. With a career spanning media, sports, and technology, Tiara is redefining what it means to lead in the world of experiential and hospitality.

From intimate VIP activations to multi-day conferences and tradeshows, Tiara brings a refined balance of creativity and strategy — blending event planning, experiential marketing, sponsorship solutions, hospitality, and inclusive storytelling to connect brands with their audiences in meaningful ways.

She has led the development of high-impact campaigns, crafted compelling brand narratives, and produced events that embody both storytelling and purpose.

Her work is fueled by a deep passion for culture, representation, and social impact. Tiara is dedicated to not only delivering transformative brand experiences but also creating an intentional community for Black women in events, experiential marketing, and hospitality — a space that nurtures collaboration, creativity, and leadership.

Meet Tiara

The Doll Behind the Details

With over 15 years of expertise, Tiara brings a unique perspective shaped by her work across media, sports, technology, nonprofit, and live entertainment.

  • Tiara has partnered with some of the world’s most recognized organizations, including BET Networks, National Geographic Channels, Monumental Sports & Entertainment, the American Red Cross, Consumer Technology Association, and the National Association of Broadcasters. These experiences honed her ability to deliver strategy and execution at the highest level, balancing creativity with precision.

  • From intimate VIP activations to large-scale conferences and tradeshows, Tiara has mastered the art of designing events that scale. Her background includes:

    • Corporate meetings, award galas, conferences, and networking events

    • Experiential brand activations and marketing campaigns

    • Entertainment-driven events across TV, media, and sports

    • Hospitality experiences with white-glove detail and luxe touches

    No matter the size or scope, every event is designed with intention, creativity, and a focus on delivering moments that resonate long after they end.

  • Tiara has led initiatives that spotlight underrepresented voices, developed strategies for nonprofit and advocacy-driven organizations, and created events that empower communities. Recent and current initiatives include:

    • NAB Diversity Symposium

    • Network While Black

    • GMU Black Alumni Chapter

    • Scholarship programs

    She believes every brand experience should not only elevate business goals but also contribute to meaningful change.

  • In 2022, Tiara was recognized by Event Marketer as one of 16 rising stars in their Experiential in Color program—an honor spotlighting emerging leaders shaping the future of events. Featured in the magazine, she shared insights on inclusive campaigns, belonging in the industry, and the evolving role of culture in experiential marketing.

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